Santa Barbara Real Estate Photography01

Real Estate Photography

The majority of the real estate agents selling upscale homes claim to use the best professional photography. I have an issue with this. Just because you’ve paid to have your client’s home photographed doesn’t mean the photography is professional grade.

Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.

Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.